The Lost Experience was a multi media marketing alternate reality game developed by Channel 4 to support Season Two of LOST.
The marketing campaign was designed to unite LOST fans from around the world in an alternative reality game developed as a spin-off from the TV programme. Working closely with the writers behind LOST, the Lost Experience revealed the ‘back-story’ of the Hanso Foundation, the shadowy organisation behind the fictitious Dharma Initiative which sits at the heart of the TV series. A detailed combination of TV adverts, fake websites, call-centres, blogs, chocolate bars, video and flash mobs were co-ordinated to enable users to follow the story of Rachel Blake, an ex-employee of the Hanso Foundation trying to uncover the truth behind the company’s sinister activities. In the UK alone over 30,000 unique users regularly interacted with the alternate reality game.